top of page

FASHION STRATEGISTS

An award-winning Fashion Consultancy and Advisory service for CEOs, Executives, and Entrepreneurs from start-up to scale, globally, physically, digitally, and sustainably.

We are fashion experts with over 20 years of individual retail and e-commerce experience. 

 

Whether you are writing buying orders, negotiating with suppliers and brands, launching brands into new markets, implementing new business models, or launching a marketplace, we have walked in your shoes.  

 

In every aspect of your brand, we work closely with you to overcome the challenges and create solutions that assist you in moving the brand to the next level.  As part of the deliverables, we create solutions and strategies designed to improve efficiency, innovate, reduce costs, and manage risks while achieving desired growth.

pexels-tranmautritam-326502.jpg
E0061DC1-546C-42DB-9B27-4509F18AB139_1_1
pexels-thirdman-8485715.jpg
pexels-ksenia-chernaya-3965557.jpg
Sewing Machine
Runway
Fashion Rail
Home: Welcome

HELLO! WE ARE...

Fashionistas with deep industry experience and a network that sets us apart.

With 40+ years of combined professional work experience in fashion, we have practical knowledge about retail and fashion.  We have worked across the US, Europe, EMEA and also the Far East and Australia.  We have covered a wide range of verticals - Buying & Merchandising, Wholesale, Retail, Franchise, E-commerce and Marketplace.  From high street to luxury, we have worked for leading global brands and retailers in the fashion industry.

57EC6346-51D2-485D-A6D8-B234C9E46D6D_1_201_a.jpeg

Sonia has led an impressive career as a Retail, Wholesale, E-commerce and Franchising leader in her 25 years working in the Fashion industry. With experience of working across the world, directly for brands and also as a Consultant, scaling numerous businesses from start-up to scale-up. 

Today, Sonia works as a Consultant who partners with CEOs, executives and solopreneurs, bringing all of her previous expertise and experiences to help grow their brands.  After spending the past two decades working in a rapidly changing industry. Sonia knows what it takes to build truly sustainable businesses internationally.

Sonia Summan
Sales, Marketing & Business Development Expert

1613552969842.jpeg

Nara is an experienced creative problem solver with an M.B.A. in Brand Management from Cornell University and a B.A. in East Asian Studies from Barnard College, Columbia University.  Nara’s progressive 20+ year career encompasses e-commerce & marketplace, consumer packaged goods, beauty and fashion industries. 

 

Over the past 6 years, Nara has built her international experiences working in Berlin and Milan.  Today, after more than 20 years of working in a “corporate environment” in the US, Germany and Italy, Nara leverages her diverse omni-channel and multi-industry background as a consultant, startup entrepreneur and a startup mentor in the fashion tech space.

Nara Kim
E-commerce, Marketplace & Business Development Expert

Schedule a 30 minute complimentary call to discuss how we can help you grow your business.

Home: Testimonials

WHO WE HAVE WORKED WITH

Zalando.png
LaRIn.png
Myla.jpeg
D&G.png
BNY.png
Vers.png
Arc.png
LKB.png
Cavalli.png
Equinox.png
ALH.jpeg
MG.png
Puma.png
Playtex.png
Unilever.png
Reebok.png
Home: Clients
Home: Testimonials

"I like to refer to Sonia as my fashion oracle. It was so refreshing meeting someone who was so likeminded with such a vast amount of knowledge across all sectors of the fashion industry. The true value has been having someone on the outside assisting with my business and helping me implement strategies for growth after such a difficult 18 months."
Kay Desmond, Managing Director Vesper 247

116F715C-6E6E-4793-ADF2-EA3E4DB51E6B_edi

AREAS OF EXPERTISE

Home: Projects
Fashion Rail_edited.jpg

STRATEGY & BRAND DEVELOPMENT

From building vision for brands at start-up to accelerating brand growth at scale-up stages, our team of experts help new and established brands improve current sales performance and develop strategies to grow their footprint within new distribution channels or new markets. End-to-end, we help brands with industry research and benchmarking, planning, financial forecasting and marketing.

NEW BUSINESS DEVELOPMENT

Development of Multichannel Business Strategies, including Wholesale, Retail, Franchising, and Licensing, through new categories and partnerships.

 

Our team works with you on formulating your expansion strategy to make sure your brand is best suited to each channel in order for it to expand quickly.

Fashion Photography
pexels-polina-zimmerman-3746951.jpg

OPTIMIZING & LAUNCHING MARKETPLACES

The Marketplace business model is a new strategic distribution channel for many brands and retailers as a way to expand into new markets quickly, optimize their inventory, increase assortment and have greater ownership of their brand identity. 

 

Is your brand ready to be a Marketplace Seller or Marketplace Operator or both? 

 

Let us help you build your strategic and operational footprint.

FRANCHISING 360

Do you have an existing brand?  Want to take it to the next level with Franchising? For brands who are in a position to invest time and resources into franchising, our accelerator programme provides 360° franchising design, development, and launch. From concept to launch, our team of franchising, legal, marketing, operations and training experts work closely with you to ensure your franchise business is successful.

Fashion Shop
Fashion Web Design_edited.jpg

E-COMMERCE

Developing an online strategy that works for you is crucial for success. This includes your sales channels - are you online only (just selling via the website) or do you also have a physical store?

 

As well as deciding what products to stock, you'll need to decide on your product range. Does your business offer a wide range of products or are you a specialist in one? 

 

We will help you work through your strategy to get this right.

BRAND EXPERIENCE

Consider a sustainable brand design that gives you an unfair competitive advantage simply by being unique and modern. Our team of experts will help you maintain a cohesive brand presence across all touch points, so that you can offer an elevated brand experience. Make the best first impression with clear branding, exquisite packaging, and a scroll-stopping website that influences their buying decisions.

Business Card Design
Image by Cleo Vermij

PERSONAL BRANDING AND STYLING

Branding is what distinguishes your company from other competitors, so making sure the right audience is attracted by the company's style, personality, ethics and values will help you achieve your goals. Having a strong brand can help define your personal style, and I enjoy collaborating with my entrepreneur clients to ensure the business brand and personal brand are in harmony.

 

Having your own personal brand and style does not mean you need to own a business. Discovering your personal brand makes shopping effortless, dressing yourself stress-free, and discovering the style that you love for yourself every day incredibly easy.

Defining your personality through what you wear, because when you feel good, you look good. Creating "you" as your brand.

Contact us now and see what we can do for you or your business.